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As one of the three largest social networking sites, Twitter quickly became a great marketing tool for business owners and the self-employed alike. While there are many ways that social networking can be used advantageously for business purposes, one of the easiest is to create a profile that draws attention to what you have to offer.

Twitter allows you to use one of their standard background choices. You can provide a small amount of information that is detailed on the right side of your profile when people click on your profile name or image. However, it’s also possible to take advantage of the ability to upload your own background by creating a splash page that is a full blown advertisement.

There are designers who specialize in creating Twitter backgrounds, and you may consider using one. The backgrounds need to be created at just the right size to insure that it shows up properly on monitors of all sizes. Otherwise, important information may be blocked by your own Twitter “stream” of messages from those you follow.

When creating a background, be sure to use a high quality professional image. Text should be located to the left of the design, and can include as little or as much information as you desire. Consider it the equivalent of a full screen business card. Typical Twitter backgrounds include a short bio, contact details, and a brief description of the services or product you offer.