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Posts Tagged ‘DMOZ’

Only a few short years ago, directories had a lot of online clout.  Everyone was obsessed with finding a way to get their site into DMOZ.  People were handing money over to Yahoo in large bundles to get into their directory.  And thousands of little site directories popped up all over the web, offering the promise of an SEO-friendly backlink in exchange for a site submission.

Times have changed.  It would be premature to call the directories dead, but they’re headed in that direction.  The search engines once relied upon them.  Today, those same engines are downgrading the value of site directory links.  You’re better off making a comment on a “do follow” blog than you are submitting to another directory.

There is one exception.  Some of the niche-specific directories still have real value.  That’s not because Google still loves them, though.  It’s because real people end up bumping into them while doing research.  That’s right, the only directories that still really matter are those that are performing the traditional role of a directory!

If you can find relevant niche directories, submit your sites.  Don’t worry about the others.  Sure, you might as well submit to DMOZ, but don’t worry about your status as they wait for years to look at your link.  And keep your wallet away from Yahoo while you’re at it.

Directories.  My, how times have changed!