Times have changed.  It would be premature to call the directories dead, but they’re headed in that direction.  The search engines once relied upon them.  Today, those same engines are downgrading the value of site directory links.  You’re better off making a comment on a “do follow” blog than you are submitting to another directory.

There is one exception.  Some of the niche-specific directories still have real value.  That’s not because Google still loves them, though.  It’s because real people end up bumping into them while doing research.  That’s right, the only directories that still really matter are those that are performing the traditional role of a directory!

If you can find relevant niche directories, submit your sites.  Don’t worry about the others.  Sure, you might as well submit to DMOZ, but don’t worry about your status as they wait for years to look at your link.  And keep your wallet away from Yahoo while you’re at it.

Directories.  My, how times have changed!

Your site’s area of interest may be very specific or extremely broad, but either way you are sure to find a niche directory where you can be listed. A simple search of your product type may bring up locations where you can list your website. More than likely however, you’ll just bring up competitor’s websites. Try a search using your product and “listing directory”.

The main advantage to using niche directories to add a listing is that you are already reaching your target market. Advertise your barbeque business in the “Memphis Area BBQ You Can’t Miss” directory, and you know your URL is going to be seen by people ready and wanting to try your barbeque.

It takes little time and no expense to list your website in directories, so there’s no reason not to take this simple step to free marketing. It’s like listing your business in the yellow pages–for free.