Archive for September, 2009
Using a Free Wordpress Blog to Drive Traffic
Many websites now have blogs as a part of the site, though not all. If you’re looking for an easy way to build up the traffic to your site, consider opening up a free Wordpress account and starting a blog. It’s extremely simple to set up, and in as little as 15 minutes a week you can be driving free traffic to your website.
After you sign up with Wordpress, you will want to choose a blog name. Creating a blog is a lot like making an online newsletter that will share information about you, your company, or your product. You can post weekly updates–or daily if you have time–the choice is yours. The free Wordpress platform is exactly that–free.
You might consider paying a small amount to have a writer compose your blog posts for you, especially if you have trouble with grammar and spelling. In order to make the readers click through to your website from the blog, you will want to project a professional image. The free platform makes it easy to create a professional looking blog, but it’s up to you to make sure the content in the blog posts is relevant and accurate.
Reaching Readers While Offline
The power of the internet is at times unbelievable. We can now reach potential readers and customers through so many various means that it would be possible to spend all day at the computer networking. You may even do just that! However, with the increased use of instant communication through social networking, those who are new to the internet are still using the slower and steady forms of marketing.
Blog posts, forum participation, and professional networking are all great ways to reach potential visitors to your site–and it all happens behind the scenes while you’re offline.
Blog posts with links to your site are a great tool for drawing in free traffic. The posts stay up as long as you want them to, and direct links to them can also be shared via social networking indefinitely, with the use of permalinks.
Participating in forums is also a great way to make contacts who are truly interested in what you might have to offer. Gaining trust is important here, so you may need to be a forum member for quite some time before you will see a big return on leaving a link in your signature line.
Professional networking sites such as LinkedIn are also a great way to get the word out and drive free traffic to your site. List all your websites in your professional profile, and they’re there for anyone who joins your network to see and follow.
Strategic Use of Twitter Backgrounds
As one of the three largest social networking sites, Twitter quickly became a great marketing tool for business owners and the self-employed alike. While there are many ways that social networking can be used advantageously for business purposes, one of the easiest is to create a profile that draws attention to what you have to offer.
Twitter allows you to use one of their standard background choices. You can provide a small amount of information that is detailed on the right side of your profile when people click on your profile name or image. However, it’s also possible to take advantage of the ability to upload your own background by creating a splash page that is a full blown advertisement.
There are designers who specialize in creating Twitter backgrounds, and you may consider using one. The backgrounds need to be created at just the right size to insure that it shows up properly on monitors of all sizes. Otherwise, important information may be blocked by your own Twitter “stream” of messages from those you follow.
When creating a background, be sure to use a high quality professional image. Text should be located to the left of the design, and can include as little or as much information as you desire. Consider it the equivalent of a full screen business card. Typical Twitter backgrounds include a short bio, contact details, and a brief description of the services or product you offer.

